| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-500-068 | Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not? | King, Charles;Narayandas, Das | Marketing | Marketing Management and Case Study( BA346E ) |
| 2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management and Case Study( BA346E ) |
| 3 | 9-504-094 | IKEA Invades America | Moon, Youngme | Marketing | Marketing Management and Case Study( BA346E ) |
| 4 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Marketing Management and Case Study( BA346E ) |
| 5 | HKU759 | Wang''s Fortune Tea from China: Competing for a New Arena of the Beverage Market (A) | Gao, Gerald Yong;Lu, Jiangyong;Fung, Hung Gay;Suen, Linda | Marketing | Marketing Management and Case Study( BA346E ) |
| 6 | 9-602-071 | eBay (A): The Customer Marketplace | Frei, Frances X.;Rodriguez-Farrar, Hanna | Service management | Marketing Management and Case Study( BA346E ) |
| 7 | 9-803-069 | Four Seasons Goes to Paris: | Hallowell, Roger;Knoop, Carin-Isabel;Bowen, David | Service management | Marketing Management and Case Study( BA346E ) |
| 8 | 9-715-456 | Apple Inc. in 2015 | Yoffie, David B.;Baldwin, Eric | Other | Marketing Management and Case Study( BA346E ) |
| 9 | HKU590 | Wal-Mart Stores: "Everyday Low Prices" in China | Farhoomand, Ali F.;Wang, Iris | Other | Marketing Management and Case Study( BA346E ) |
| 10 | HKU635 | Wumart Stores: China''s Response to Wal-Mart | Wang, Hong Iris;Farhoomand, Ali;Tao, Zhigang;Li, Dongya | Other | Marketing Management and Case Study( BA346E ) |